Data Central
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Accelerating Insights

The insights platform for survey research — from raw data to client-ready reports. Clean it, analyze it, ask it questions and present it, without leaving the workspace.

Many ready-to-run analyses AI that answers from your data, not about it Native PowerPoint & Excel on every analysis

Everything between fieldwork and the final deliverable

One workspace for the whole study — so nothing is exported to a spreadsheet, fixed by hand, and re-imported.

01

Connect

Sync from Decipher / Forsta, or upload SPSS, CSV and Excel. Fielding data stays current on its own.

02

Clean & shape

Quality rules over every complete, weighting, derived variables and reshaping — no scripts, no exports.

03

Analyze

Toplines and crosstabs in a click, plus a library of pricing, brand and strategy models. Ask questions in plain English.

04

Deliver

Dashboards, PowerPoint, Excel and shareable links — in your brand, with no rework.

Get the data in shape

Everything between the field and the first table — in the platform, on the live data.

Variety of data sources

Sync from Decipher / Forsta, or upload SPSS .sav, CSV and Excel. Connected sources stay current automatically.

Data Studio

Derived and calculated variables, stacking and melting grids, joined extra data and re-formatting — live, with no scripts.

Respondent weighting

Imported, segment or RIM schemes, with diagnostics you read before you apply them to a single analysis.

Survey status

A live fielding monitor: completes by status and panel, ID exports, and disqualification while the study is still open.

Run the analysis

Proven models, configured rather than coded — plus the two core reports every study needs.

One-click toplines

A full topline report with a chart for every question — sorted, styled and ready to present.

Simplified crosstabs

Banners, nets, significance testing, table-level filters and weighting, without writing a spec.

Many analysis models

Pricing, brand, strategy, tracking and heatmap models — each with a guide explaining every formula behind its numbers.

Custom analysis

Need something bespoke? Analyses shaped to your study design and your deliverables, built into your workspace.

Deliver the work

The output is the point. Every result leaves the platform in a format a client can open.

Native PPT & Excel

Every table and chart lands in PowerPoint or Excel natively — real shapes and real cells, in your template, with no rework.

All analyses in one file

One workbook with a sheet per analysis, or one deck with a section per analysis — opening on a dashboard and a clickable index.

Share by link

Publish a report as a link with an expiry and a password, group several reports into tabs, and republish in place as the data moves.

The analysis library

Proven models, configured rather than coded — and each one documented down to the formula, so you can show a client how the number was reached.

Core
Toplines Crosstabs Open-End Coding
Pricing
Van Westendorp (PSM) Gabor-Granger Conjoint
Strategy
MaxDiff & TURF Competitive Strategy Quadrant Analysis Market Sizing (TAM/SAM/SOM) Population Flow Outcome Driver Analysis Segmentation & Typing Likers / Fillers / Killers
Brand
Net Promoter Score Net Perception Brand Funnel Perceptual Map (CA)
Tracking
Wave Tracking Pre / Post
Heatmap
Heatmap — Click Spot Heatmap — Area Select
Presentation
Presentation Dashboard

Need something that isn’t here? Custom analyses are built to your study design and delivered inside your workspace — tell us what you need.

Answers you can defend

AI that computes rather than guesses, quality rules that run before the first chart, and a deck that builds itself as you work.

Ask Data

Ask your survey a question, get a real number

Type what you want to know the way you'd say it out loud. The question is planned against your own datamap and then executed as an actual calculation over your records — the figure is computed, never written.

  • “How many 18–34s are aware of the brand?” — answered against live data
  • Counts, breakdowns, splits by group, group-vs-group comparisons and specific statistics
  • Pin any answer straight onto a dashboard
AI Research Assistant

From analyses to a defended story

A five-step pipeline that reads across every analysis in the project and argues a position: key findings, secondary research, hypothesis testing, strategic recommendations, executive summary.

  • Every finding is a reference to the exact figure it came from, not a copy
  • Findings are re-checked when the data moves, and carry verification and freshness badges
  • Secondary research sets outside benchmarks against your own numbers
Data Quality

Catch bad records before they reach a chart

Thirteen checks run over every complete — speeders, grid straight-liners, trap failures, duplicate IPs and devices, contradictions, numeric outliers, multi-select maxers, thin open ends and more.

  • Describe a rule in plain language and it is authored for you
  • Every flagged record is reviewed before anything is disqualified
  • Thresholds are seeded from your own survey — a speeder floor opens at a third of the measured median interview length
Presentation Dashboards

The deck builds itself as you work

Pin any table or chart from any analysis onto tabbed, 16:9 slides. What you arrange on screen is what exports — no screenshots, no rebuilding the story in another tool.

  • AI takeaways written from what is actually on the slide
  • Export to PowerPoint, Excel or PDF, in your template
  • Or publish it as a live web dashboard clients can filter themselves

Security, your brand, your infrastructure

Enterprise-grade protection with white-label branding — hosted by us, or deployed on your own domain.

Enterprise-grade security

Encryption in transit and at rest, role-based access with activity logging, and two-step sign-in verification — plus single sign-on with Microsoft Entra ID and Google Workspace.

Your brand throughout

Your logo, colours and workspace address across the platform and every shared report — clients see your identity, end to end.

Hosting your way

A fully managed cloud workspace — or a dedicated single-tenant install on your own domain and infrastructure for data-residency needs.

Data Processing Agreement and full security documentation available for your IT review — ask us.

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